workplace solutions, vision, and strategy


crestfire executive consulting (CEC) has one primary goal; to assist individuals, teams, and organizations in  navigating periods of transition and growth.

Founded in 2007, in Halifax, Nova Scotia, CEC's initial service lines included outplacement support to downsized employees; facilitating strategic, succession, and business start-up planning; hands-on assistance implementing administrative, financial and human resource infrastructure within new and existing organizations; and project management.

Specializing in removing obstacles to creative and professional success, CEC provides business and executive consulting and coaching to individuals and small to medium sized organizations. Clients engage us when they need to:

      • Explore innovative ways to move forward
      • Design and execute new strategies
      • Assess careers paths and plans
      • Align organizational culture with business strategy
      • Facilitate human resource development 
      • Grow capabilities required for the future
      • Structure for accountability and agility
      • Break down silos and collaborate across boundaries
      • Develop authentic leadership at all levels

Contact us now.

Rhonda Gustavson, founder and principal consultant, is a successful management consultant, facilitator, certified executive and career coach, and serial entrepreneur. Rhonda offers a unique toolkit combining close to twenty years of professional experience in corporate and not-for-profit finance, operational, and human resource management with intuition, insight and exceptional communication skills. She is widely recognized and sought after for her unflinching candour and focus on tangible outcomes. She works primarily with corporations, executives and professionals in areas of administrative infrastructure, organizational planning, leadership, human resource development, communications, team effectiveness, and career management. She is a registered member of International Coach Federation (ICF), a former contributing coach with Leadership Saskatoon's Community Leadership Development Program, and a certified practitioner of the ADKAR method of change management.

Our Commitment

You can trust that your business and personal matters will be handled with professionalism, integrity, and the utmost discretion. The end result will be accurate, on time, and get you great results.


"I initially contacted Rhonda at a time of pending career transition. From our first conversation and meeting, Rhonda displayed outstanding honesty and integrity in her work as a career coach. Rhonda’s guidance in helping me understand and identify my strengths and skills has also lead to the discovery of a personal statement of belief and purpose. She has provided incredible insight backed with a solid understanding of the actions required to uncover opportunities and follow through to reach my professional goals.The tools she has provided me with will contribute to lifelong learning that will keep me on a path of authentic work and living." -- S.P.  Career Exploration Client

"Rhonda helped to standardise the HR policy and practice in our company. She is easy to approach and talk to, and open to suggestions and discussion on anything, HR-related or otherwise. Rhonda sets herself apart with her attention to detail, and her desire to see things through from inception to completion. I'd be happy to work with Rhonda again." -- S.D., Technology Client